Project Description


A unique synergy of a childhood spent in Kenya, and a biochemistry degree, led Elequra founder Nausheen Qureshi to realise a fundamental truth: when it comes to optimum and sustainable skin health, the best ingredients are not synthetic ones, or even natural ones, but a unique hybrid of the two: bio-designed natural extracts.

These ingredients are extracted from plants specifically selected for their nutritional composition, then carefully processed to ensure that skin can fully benefit from them.

The result is Elequra, a range of highly-acclaimed, British-made products that not only soothe and nourish skin, but have been clinically proven to decrease wrinkles within 28 days.